Hey there, fellow business owners!
Ian here from MBS Accountants, and today, I want to share a real-life experience that got us thinking about the power (and pitfalls) of email communication.
We'll also dive into some key tips to help you avoid communication mishaps, boost your email game, and ultimately enhance your client relationships.
The Email That Started It All
Picture this:
A seemingly straightforward email lands in our inbox.
It's from one of our clients, a great person we've known for years.
They had received their accounts and had a simple question:
"Why were last year's accounts redone and refiled?"
Now, at first glance, this appeared to be a standard query.
But as we dug deeper, we discovered a fascinating twist.
The information they sought had been sent to them not once but twice – first in an email and secondly as part of a video explaining the tax benefits.
Our client's usual 'jokey' demeanor added an element of complexity.
So, I crafted a response that tried to maintain a friendly tone but also gently pointed out that the information had been provided.
I even added a sad face emoji to keep it light-hearted.
The result?
Our client replied with a "very professional" note, complete with exclamation marks.
The kicker?
We couldn't quite decipher if it was sincere or sarcastic.
It made us realise that even with emojis and well-intentioned words, emails can still be tricky to interpret.
This got us pondering on a broader issue:
How do we, as business owners, prevent these email communication mishaps?
The Power of Effective Email Communication
Before we dive into the tips, let's talk about why email communication matters.
Did you know that over 90% of professionals still prefer email as a primary mode of communication? It's a powerful tool, but it comes with its own set of challenges.
In the business world, effective email communication can:
Tip 1: Be Crystal Clear
When crafting emails, clarity is your best friend.
Avoid jargon, keep sentences concise, and get to the point.
If you're providing information or instructions, use bullet points or numbered lists for easy comprehension.
Remember, your goal is to convey your message without room for misinterpretation.
Tip 2: Mind Your Tone
Emails lack the nuances of face-to-face conversations.
Emojis can help, but they're not foolproof.
Choose your words carefully and consider how they might be perceived.
If you're unsure about the tone of your message, it's often best to err on the side of professionalism.
Tip 3: Follow Up and Clarify
If you sense even a hint of ambiguity in your email exchanges, don't hesitate to follow up with a phone call or a more detailed message.
It's far better to ensure your client fully understands your message than to risk miscommunication.
Remember, these tips aren't about stifling your personality or authenticity in your emails.
It's about finding that balance between friendly communication and professionalism.
After all, your clients value both your expertise and your ability to connect with them.
Email remains a powerful tool in business, but it can be a double-edged sword.
By mastering the art of clear and effective email communication, you'll not only avoid mishaps but also strengthen your client relationships and ultimately drive business success.
So, fellow business owners, let's step up our email game and make every communication count.
Your clients will appreciate the clarity, and your business will reap the rewards.
Until next time
Ian Morgan
Director Owner, MBS Accountants
Business Growth Coach
#MBSAccountants
#EmailCommunication
#BusinessTips
This blog is derived from The Leaky Bucket Podcast Episode 59: Tackling Business Email Misunderstanding
If you want to join the discussion, suggest topics or raise a business question email us at: podcast@mbsaccountants.co.uk
To learn more about us go here.
