As a business owner, it can be easy to get caught up in the day-to-day operations and lose sight of the bigger picture.

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That's where strategic planning comes in.

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Strategic planning is the process of defining a company's direction and making decisions on allocating its resources to pursue this direction.

It's a crucial step in achieving long-term success and growth.

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But why can't business owners just make these decisions on their own?

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The truth is, it's incredibly easy to lie to yourself and become narrow-minded.

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As an entrepreneur, you may think the impossible is possible, and your risk tolerance may be higher than others.

That's why it's important to get the perspective of multiple people with opposing views.

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Strategic planning also provides a safe space for business owners to discuss their ideas and problems without judgment.

It allows them to raise issues and admit they don't have all the answers.

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Accountability partners are also crucial in holding business owners accountable for their actions and goals.

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To make the most of strategic planning, business owners should allow everyone the opportunity to speak and avoid being precious about their own opinions.

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They should speak last and encourage opposing views to be heard.

Getting comfortable with being uncomfortable is key to achieving new levels of success.

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In conclusion, strategic planning is a vital tool for business owners to define their direction, allocate resources, and achieve long-term success.

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Don't be afraid to seek the perspective of others and hold yourself accountable for your actions and goals.

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Embrace the discomfort of growth and strive for a better version of yourself and your business.

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Listen to the Podcast Episode about Mastering the Future: Inside the Strategic Planning of MBS Accountants

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